Product Representation

Manufacturer Representation and Go-to Market Planningproduct and sales representation

The Retail Advocacy Group not only has operated retail stores,
but has sold in new products and managed multiple product launches
 into the consumer electronics, hardware, house wares, and telecommunications/wireless channels for leading brands
such as RCA, Sprint, Vonage,  CExchange, R3 Recycling,
Take Charge and more.


We Know How to Get You to Market

Our team members have worked with the nation’s leading retailers and distributors including companies such as:   
·         Consumer Electronics Retailers - Best Buy, RadioShack, HH Gregg, Fry’s, Microcenter, Brandsmart USA, PC Richard, 6th Avenue Electronics
·         Mass Merchants - Wal-Mart, Target, Meijer
·         Hardware and Home Centers - Home Depot, Lowes
·         Wireless Retail – Sprint, Verizon, MetroPCS, Samsung, LG, Motorola
·         Distributors – Petra, DBL, D&H, Brightpoint, American Wireless, Wireless Zone, Moorehead Communications



More Than Just Product Representation

If you have a new product that you are seeking assistance with brining to market, contact us now!  We provide and coordinate the following activities: 



  • Product Evaluation
  • Packaging Design
  • Sourcing and Manufacture
  • Inventory Management and Supply Chain
  • Marketing Planning and MDF Management
  • Display and Sales Collateral

 us today!

The Retail Advocacy Group provides retail consulting services that include strategic insight, innovative customized business analysis and operational improvement to retail and consumer products clients, permitting them to increase sales revenue, decrease operating cost, and increase operating margin. We possess a depth of experience that includes virtually every format of retail including independent retailing, start-ups, big-box retail stores, consumer electronics, wireless, apparel, hardware, house wares, and toys.


Our retail consulting team boasts over one hundred years of successful retail consulting and retail leadership and store operation expertise. This includes selling on the floor, managing store locations, field leadership, home office management, training and development, compensation plans, customer experience evaluation, mystery shopping programs, developing standard operating procedures, marketing programs, and vendor management.


Our retail consulting team excels at change management including helping your team acquire and integrate new locations or building new operational structures. We assist our clients to properly implement our recommendations to insure they achieve the results they seek and experience a positive ROI from our retail consulting services.


Our retail consulting team partners with and assists our clients with the development and deployment of the key components required for business success.  This includes effective business strategy, useful business analysis, and improved operational performance.


In order for a retail or consumer products organization to prosper they need to have a clear sense of where they are going (the strategic component), visibility and feedback on their progress (the analytical component), and the ability to execute their business plan smoothly (the operational performance component). Our retail consultant team has consistently demonstrated the ability to assist our clients with these key business components and, as a truly accountable business partner, we define your success as our success.

Retail training, retail consulting, retail operations, customer experience, retail operations consulting, elearning, web-based training, business analysis, retail courses, retail training courses, classroom training, instructor-led training, store merchandising, retail merchandising, business planning, retail planning, product representation, manufacturers representation, manufacturers representative, green programs, training programs, retail organization, retail customer experience, retail execution, retail scorecards, standard operating procedures, retail operations manual

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